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"PPC Landing Page Resources"

Having landing pages that convert are what it's all about. Why spend good money with the search engines to get traffic, if when those people get to your website they don't do what it is you want them to do. That action might be signing up for your eizne, or purchasing your product or service. If you do some research you'll find out everything you need to know to get the most from your landing pages.

Below are some excellent articles that will give you a first rate "landing page education". Each will open in a new window.

Uncovering Site Problems for Landing Page Optimization, Part 1: Having problems with your landing pages not converting? You know there's a problem but you may not know where to begin in correcting it. This article points you in the right direction.

How Long Should My Landing Page Test Run?- Testing and tracking your landing pages is the most important thing you can do when it comes to improving your conversions. But how long should those tests be? Find out.

26 PPC Marketing Mistakes that Cost You Money: If you're new to pay-per-click search engine advertising there are some basics you just need to know before diving in with your credit card.

"Optimizing Headlines- How changing a few words can help (or hurt) conversion"
Another successful experiment by Marketing Experiments. They test what works and what doesn't when it comes to optimization and conversion.

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