Just as there are numerous pay-per-click search
engines to choose from when putting together your website
marketing plan, there are also a number of software packages
you can utilize in your quest to become the "King of
Pay-Per-Click" marketing. Tracking numerous pay-per-click
campaigns can be a ot of work, thus software was created
to make your life a little "easier" and automate
the bidding process.
Google
Adwords Editor: "AdWords Editor is a free Google
application for managing your ad campaigns. Use it to download
your account, update your campaigns with powerful editing
tools, then upload your changes to AdWords."
Keyword
Elite: Get your copy of Keyword Elite and quickly generate
enormous, 10,000+ keyword lists within minutes. Spy on your
Adwords competition. Find hidden niches, and uncover thousands
of profitable Adsense keywords!
Bid
Rank: Pay-Per-Click bid managment software.
Manage the top search engines from one common user
interface. "No more waiting for pages to load.
No more trying to navigate in all of the different
PPC search engine account interfaces."