"Other Pay-Per-Click Search Engines & Services"
If you've been at the pay-per-click search
engine marketing game for any length of time you know there
are numerous small pay-per-click services to add to your
"marketing mix". While they're not as well known
as Google or Yahoo, many are worth a second look for the
minimal investment and the traffic they can send to your
website.
These smaller pay-per-click search engines
are generally called, "second tier" and the majors
like Google, "first tier". Yes, they won't send
you as much traffic as the majors but they'll be less competition
for keywords, which results in lower price per bids and
higher positions. Make sure when using these smaller engines
you test and track to see where you money is best spent.
There are a few hundred "second tier"
engines. Let's examine a few of the more popular ones: (Each
link below will open in a separate window)
Ask:
"The listings in your campaigns appear in sponsored
search results and other relevant ad placements across their
extensive network of partner sites, giving you access to
millions of Internet users."
Clicksor:
"A content targeting, contextual advertising network.
Employing Clicksor’s innovative technologies, advertisements
can be selected and then served by automated systems, based
on the relevancy of the content of specific websites."
Marchex
Adhere- Formerly Enhance. Advertise on more than 200
premium publisher sites. More than 30 million unique monthly
visitors
7Search-
7Search.com has been a leading pay per click advertising
and affiliate network since their inception in 1999.
Search123-
"Launched in October 2000 as one of the first pay-per-click
search engine platforms, Search123 allows advertisers to
list their sites, bid on keywords and receive targeted search
traffic from hundreds of high quality content sites, directories
and search engines."
SearchFeed-
"Through sponsored search results, Searchfeed.com provides
online advertisers access to a network of leading Web properties."
| ABCSearch-
"Brings you face to face with your targeted
customers—people who are actively searching
for keywords relevant to your business."
Brainfox-
"Delivers leads inexpensively
and efficiently, directly aligning results with
investment. With bids starting at a penny,
driving users to your site costs a fraction of the
tier-one search engines. "
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Epilot:
"You choose the search terms you’d like to
be found under and the amount you’d like to pay for
each click to your site. The higher your bid in relation
to other advertisers, the higher your listing appears in
search results."
Kanoodle:
"Reach consumers who are interested in what you offer,
and use their tools to schedule, budget and manage your
campaigns. With unmatched customer service and easy to use
purchase and placement tools, Kanoodle is a smart addition
to your search campaign."
Findology:
"When you advertise with Findology, you supercharge
your advertising efforts with one of the largest networks
on the web. The Findology Network currently serves over
4 billion searches per month. Your ads will appear on the
top content sites and search engines ensuring that you will
receive only the highest quality targeted traffic."
LookSmart:
Their network servers over 500 million queries per day.
Reach a targeted audience through a high quality network.
ValueClick
Ad Exchange: "When you advertise with ValidClick
AdExchange your PPC ads are syndicated through their network
of niche search engines, shopping comparison sites, and
other PPC networks."
BlowSearch:
Puts you in control of your pay-per-click advertising.
Access Over 4 billion impressions and 115 million users
each month.
Mama.com:
"At Copernic Media Solutions they provide comprehensive
advertiser solutions including Pay-Per-Click and Graphic
Ads distributed across the Copernic Media Solutions Publisher
Network."
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