"The Key to Finding Good Keywords"
If you know anything about optimizing your website for the
search engines, you know how important it is to choose the
right keywords. If you fail to pick the
words that you want your site to be found under, you risk
untargeted traffic -- or at worst, no traffic at all.
So what's the trick to selecting the right keywords? First,
don't use single words; they are way too broad and the competition
for them is fierce. Instead, you want to use two or three
words strung together, also known as "keyphrases."
Studies have shown that most people type in 2- or 3-word
combinations when conducting searches; not single words.
Coming up with a list of the most targeted keyphrases for
your website is not really that hard. It involves a bit
of brainstorming and utilizing the right tools.
One of the best methods is to think like your site's visitors,
and write down words and phrases that you think they would
use when searching for a site such as yours. Be creative.
great resource to use is a good "old fashioned"
Dictionary and/or a Thesaurus to come up with related
or alternate words. If you don't have a hard copy,
use the online versions located at:
If you find yourself falling short of ideas, look
up your competitors online and do a view source
on their pages.
I'm not telling you to copy what they have; but to study
what they are using, as you might see some words or phrases
that you hadn't thought of, which you can add to your collection.
Remember,stay away from using Trademarks. You don't want
any trouble from a high priced Attorney down the road.
If you're trying to target a certain geographic location,
make sure to include your city and state in your key- phrase
list. This is especially important right now,
as many of the search engines have branched out into offering
"local search" and you want your site to be found
when these types of searches are conducted.
Now that you've got a good solid foundation, I'm going
to introduce you to some other online tools that you should
find helpful in your quest for the right keywords. Some
of these resources are free.
1) WordTracker: http://WordTracker.com
This is the "Big Daddy" of keywords services
and used by most Search Engine Optimization companies online
today. The results are pulled from several meta search engines.
Use the free trial to take her for a "test spin."
If you need more power, you'll want to purchase a subscription.
You can register for as little as one day for $7.80, one
week for $26.00, or even a month, which runs only $52.00.
You decide how much time you really need to access this
2) Good Keywords: http://www.goodkeywords.com/
Free software to download that will help you find the perfect
set of keywords for your site. Windows based only.
3) Keyword Suggestion Tool
This online tool will show you the results of your keyword
search from both Overture and Wordtracker. Find out how
often a phrase is searched for and get
suggestions for alternate words as well. Free.
5) Google AdWords Keyword Tool https://adwords.google.com/select/main?cmd=KeywordSandbox
This online tool is courtesy of Google AdWords. Type in
your phrase and you'll be shown a list of other possibilities.
A slightly modified version of this
tool is available at
6) Miva Keyword Generator
Not to be left out, Espotting also offers their own online
research tool which will also show you how many times that
phrase has been searched for in the
If you're interested in creating "niche sites"
and want to see the words people are searching for check
Lycos 50 Daily Report: http://50.lycos.com/
For a full page of keyword selection tools:
If you don't have time to do your own research for keywords,this
is an excellent service that will do the hard work for you:
Free Keyword Tool: The Free Keyword Tool is
continuously updating a database of over a billion of the
world's most popular keywords, aggregating over a trillion
Remember, when selecting keywords or keyphrases for your
website you want to make very sure you're choosing the right
ones, or it could spell total disaster when it comes to
the search engines. Also, each page of your site should
be optimized for two or at the most three key phrases, but
that's a topic for another article.
Finding the right keywords isn't brain surgery. It just
takes a little time and ingenuity and the ability to put
yourself in your customer's shoes.