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"Yahoo Search Marketing Offers
Service for Travel Vendors"
If you promote any kind of travel services
online you'll wan to pay attention. Yahoo Search Marketing
(formerly Overture) has launched a new program
called "Travel Submit".
In order to participate you must have a valid travel offer
to promote, comply with all applicable laws and regulations,
accurately disclose all details of your offer (including
times, dates, location, etc.) and have a Yahoo ID in order
to manage your account.
So where will your ads be displayed? They'll appear in
Yahoo's popular travel research and planning areas which
include:
1) Yahoo Travel Deals
http://farechase.yahoo.com/
2) Yahoo Travel Guide
http://tinyurl.com/qc4a
With the thousands of people who use Yahoo daily
you can imagine the amount of possible viewers
to your offer. And not just any browser but a
"targeted audience" of people actively
searching for travel related information. Targeted
traffic makes for a much higher conversion.
Like other pay per click programs you don't pay
for impressions only for those who actually click
through to your website.
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Here's how it works, first you'll need to register and
fund your account with a credit card. Then you'll need to
create a feed for your offer in each category you want to
appear in, then submit them through their web based interface
or via FTP.
Some fields are optional, while others are required, such
as description, location, price. Descriptions need to be
in English and pricing in U.S. dollars. You'll want to fill
in as many of the fields as you can in order to improve
your position and visibility in Yahoo Travel. Listing order
is determined by matching what the consumer ha typed into
the search box with the specific features in your feed.
This is why filling in as many of the feed fields as you
can is imperative. It's impossible to buy your way to a
higher placement, it's based on what's relevant to the searchers
search criteria.
Your offers can be quickly and easily updated at any time
and you'll have full access to "performance reports".
You can even set up email alerts to monitor your campaign's
progress.
If you're in the travel industry in any shape or form,
from a large conglomerate to a small one man operation,
you'll want to take advantage of this affordable marketing
program.
For more information see:
http://help.yahoo.com/l/us/yahoo/ysm/ts/index.html
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