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"Articles on Pay-Per-Click Search Engines"

If you're going to use pay-per-click advertising you need to get an education. Lucky for you there are plenty of articles online that can help you get up to speed quickly. Browse through the various topics below. The links will each open up in a new window and many lead to outside websites. Simply close them to return here.

Stretching Your PPC Budget with "DayParting": Learn this technique that allows you to control the times of day and days of the week your ads are shown.

Pay-Per-Click Search Engine Marketing Flowchart: Not so much an article but a really cool flowchart that offers tips on setting up a PPC campaign. An easy to follow visual presentation of the entire process.

"Maximize Your Pay Per Click Performance"- Make sure you are advertising to the right people who are interested in what you are selling.

Pay Per Click Universe: You'll find a number of excellent pay-per-click articles at this site.

"10 Ways to Waste Your PPC Budget"- If you're using pay-per-click search engines you need to keep a close eye on your budget. Learn how to get the "best bang" for your buck.

"Pay Per Click Advertising: How Does Your Landing Page Matter?"- You've spent all that money getting people to click on your links, but what hapens when they get to your website?

"Pay Per Click Site Promotion Articles"- An excellent assortment of short articles on using pay-per-click search engines.

Merle Stinnett, Platinum Author - If you're looking for articles you can reprint in your ezine or on your website, I have plenty archived at

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