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"Pay-Per-Click Search Engines"
So you want to learn about Pay-Per-Click
Search Engines? Well, my friend, you've come to the right
place. There's a lot to learn and a variety of pay per
click services to choose from. This site has plenty of
helpful articles, resources, and tips that will give you
the education you need to become a "pay-per-click master".
| Pay-Per-Click
Search Engines (aka PPC) are all the rage these
days and for very good reasons. They are an inexpensive
way of achieving targeted traffic. If you're not
familiar with them you'll find everything you
need to know right here.
With P.P.C search engines, you bid on keywords/phrases
and when someone searches for those keywords,
your site will appear on the search results page.
Usually labeled "sponsored links" appearing in
the right hand border of the page. |
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If someone clicks on your site, you're charged the amount
you have bid. If they don't click, your account is not
charged.
Yahoo Search Marketing, formerly called Overture, was
the very first Pay-Per-Click search engine in existence.
The other two majors are Google AdWords and Microsoft
Ad Center. Their success is mostly due to the extensive
relationships they have in place with many of the major
search engines. There are plenty of other smaller pay-per-click
search engines to choose from as well.
Remember, visitors who come to your site via a search
engine are already targeted leads, and once they get there
it's up to you to convert them into buyers. No Pay-Per-Click
search engine will make the sale for you; that is always
determined by the strength of your ad copy. Your site
must convert visitors into buyers, and the only way to
do that is with strong ad copy that convinces them to
take action. |
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